Necessary Elements For Tri Fold Brochure DesignWhen sitting down to come up with a tri fold brochure design, there are many things to consider. Things such as your quality and purpose, the paper you would like to use, and colors, fonts, text and graphics. Quality and Purpose The purpose of a brochure is usually to promote or inform people about a product, service, person, organization or company. To be most effective, the brochure needs to be unique, eye catching and informative. So your purpose needs to be defined by trying to keep your brochure limited to between one and three elements. Keeping your brochure as simple as possible is best. You don't want to pack every single nugget of information about a whole company or focus on more than one product at a time. For example, figure out what section of the company to target, keeping in mind your target audience, and break information down into bullet points or short sentences and paragraphs. You want to create a brochure that is of the highest quality possible when it comes to professional appearance, what paper you use and the machines you have available to print the brochures. These things should all be taken into consideration before the brochure goes into the design process. What Kind of Paper to Use The next thing to consider in doing a tri fold brochure design is what kind of paper to use. Your ideal paper should be kept in mind as the design gets underway. For example, if you want a high gloss paper, it would be best to use lighter color graphics because a dark picture will create more glare. If you want durability, you will want to make sure the brochure is printed on thicker paper. If you want a preprinted design on the paper, you will need to know where that design is so you don't put text or another graphic over top of it. And you will need to coordinate colors of text and graphics to coincide with preprinted paper. The Fun Stuff To the "fun stuff" of doing a tri fold brochure design. This includes colors, fonts and graphics. The colors you choose to use for your fonts, graphics and boarders should go along with your paper choice. The fonts you choose should be easy to read, both in style and color. The titles and subtitles should be noticeably bold. Graphics can include anything like the bullet points, boarders, pictures, charts, graphs or clip art. Try not to use too many fancy things at once. Simple is better. If a professional appearance is important, try to avoid using much clip art. Boarders should be simple straight lines because anything more complex than that in a small area is too much. If an important graph or chart is included, remember to leave space for it and try to make it as large as possible for easier reading. Always remember to leave adequate white space and margins. Hopefully these tips will help you be on your way to a fabulous tri fold brochure design. |